Honda | Paper Interactive

Role: Concept Development, Copywriting, Production
Recognition: Adweek Ad of the Day, A-List Awards Silver, Ad Age

Weeks before launching the acclaimed Paper brand film, our clients realized the campaign needed a meaningful digital expression. We used this opportunity to produce an interactive video giving viewers a closer look at the vehicles in the film.

Interactive Video

The experience was powered by Wirewax and lived on honda.com. Users could click on each Honda to learn more about its history and sigificance. Engagement exceeded all expecations, beating the industry average by 350%.

Credits

Executive Creative Director: Jason Sperling
Digital Design Director: Michael Takeshita
Creative Directors: Ken Pappanduros, Chuck Blackwell
Art Director: Jesse Echon
Copywriter: Michael Chen