Honda: Stand Out

Role: Concept Development, Copywriting, Production

The Accord built its reputation on safety and reliability, but this competitive advantage dwindled as other sedans caught up. To launch the latest model, we leaned into the brand’s performance heritage and fun-to-drive characteristics.

ECD: Jason Sperling
CDs: Paul Fung, Kirk Williams
AD: Jason Ringgold
CW: Michael Chen
Directed by Chris Dooley (Brand New School)