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Disney | Like a Pirate

Social, Experiential

Like a Pirate

Role: Concept, Copywriting
Recognition: Webby, AdweekCNNUSA Today

Here’s how we stopped thumbs and got everyone excited about Jack Sparrow’s latest adventure. When the trailer dropped during the Super Bowl, we translated fan tweets into pirate speak.


CD: Joe Matsushima, Joel Jensen, Norio Ichikawa
AD: David Behar
CW: Michael Chen
Directed by Hal Long (Denizen)

 
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