Michael Chen | Copywriter
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Disney | Like a Pirate

Social, Experiential

Disney | Like a Pirate

Role: Concept Development, Copywriting
Recognition: Webby, Adweek, CNN, BuzzFeed, Variety, USA Today

Disney was soft rebooting the Pirates of the Caribbean franchise with their latest film. They needed to capture attention from longtime fans and generate interest in Jack Sparrow’s latest adventure.

Johnny Depp Surprise

We arranged for Johnny Depp to surprise people at Disneyland on the actual Pirates of the Caribbean ride.

 

Talk Like a Pirate

The first full length trailer was launched during the Super Bowl. To surprise fans during the game, we translated their tweets into pirate speak.

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Credits

CD: Joseph Matsushima, Joel Jensen, Norio Ichikawa
AD: David Behar
CW: Michael Chen