The Grinch Steals Happy Honda Days

Role: Concept Development, Copywriting, Production
Recognition: Variety, Forbes, Yahoo

The Grinch hates Happy Honda Days. The whole shopping season!
Now, please don't ask why. No one quite knows the reason.
It could be his head wasn't screwed on just right.
It could be, perhaps, that his shoes were too tight.
But I think that the most likely reason of all.
May have been that his heart was two sizes too small.

Campaign Overview

Benedict Cumberbatch’s voice stole Happy Honda Days, timed perfectly with the release of his new movie.

The Steal :30

The Grinch took over Honda’s regularly scheduled programming on TV.

Digital

He also scrubbed Honda.com clean of all vehicles, trimmings, and deals.

Change of Heart :30

But eventually, he had a change of heart and we all got to keep our jobs.

Credits

Executive Creative Director: Jason Sperling
Creative Directors: Paul Fung, Kirk Williams
Art Director: Amy Wong
Copywriter: Michael Chen
Director: Todd Mueller + Fletcher Moules (Psyop)