SOCIAL VIDEO - MONEY, MEET MOUTH
TrueCar exists to be the most transparent brand in automotive. However, vocal critics challenged the authenticity of our spokesguy, Adam Lisagor.
With the help of funnyman Tahir Moore (HBO's Insecure), we put our core value of transparency to the test and created a social campaign to answer a simple question. Does the TrueCar spokesperson actually use TrueCar?
We had our host take over TrueCar's Instagram account, and created short clips to keep the fun going.