TOYOTA

Toyota recruits more than 2 million email opt-ins every year, but didn't communicate with them beyond a one-size-fits-all email blast. The brand needed a smarter way to evolve people into qualified sales leads. I worked on emails for events like Stagecoach and the Long Beach Grand Prix.

Creative Directors: Alex Chu, Ly Nguyen
Art Director: Cristina Weinheimer

DIGITAL

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