TOYOTA HANDRAISER

Toyota recruits more than 2 million email opt-ins every year, but didn't communicate with them beyond a one-size-fits-all email blast. The brand needed a smarter way to evolve people into qualified sales leads. I worked on emails for events like Stagecoach and the Long Beach Grand Prix.

Client: Toyota
Agency: RAPP

CASE STUDY

“Because of this program, 38,000 more people are driving Toyotas. That’s a lot of cars.”

- Gregg Benkendorfer, National Marketing Manager, Digital Engagement, Toyota Motor Sales, U.S.A.

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