Toyota recruits more than 2 million email opt-ins every year, but didn't communicate with them beyond a one-size-fits-all email blast. The brand needed a smarter way to evolve people into qualified sales leads. I worked on emails for events like Stagecoach and the Long Beach Grand Prix.
“Because of this program, 38,000 more people are driving Toyotas. That’s a lot of cars.”
- Gregg Benkendorfer, National Marketing Manager, Digital Engagement, Toyota Motor Sales, U.S.A.