PIRATES OF THE CARIBBEAN: Dead Men tell no tales
SOCIAL VIDEO - JOHNNY DEPP SURPRISE
To promote the latest Pirates of the Caribbean film, we arranged for Johnny Depp himself to appear in costume and surprise unwitting fans during the ride at Disneyland. The video tallied over 16 million views on Facebook and made the front page of Reddit.
To introduce @DIsneyPirates to Instagram, we created a seamless profile canvas stitched of smaller photos and trailer clips. As the release date drew closer, we updated the canvas with new sections.
Disney wanted to increase fan engagement over Twitter. As the voice of @DisneyPirates, we surprised and delighted fans by translating dozens of their tweets into pirate speak.
AdWeek - Johnny Depp Showed Up at Disneyland’s Pirates of the Caribbean Ride, and Everyone Freaked Out
CNN - Johnny Depp turns up at Disneyland as Capt. Jack Sparrow (and fans lose it)
Variety - Johnny Depp Surprises Guests Aboard Disneyland’s ‘Pirates of the Caribbean’ Ride
People - Johnny Depp Surprises Disneyland Guests by Appearing as Captain Jack Sparrow on Pirates of the Caribbean Ride
USA Today - Watch Johnny Depp surprise DIsneyland guests