PIRATES OF THE CARIBBEAN: Dead Men tell no tales

Five years after the last Pirates movie, Disney wanted to rekindle fan excitement for the latest installment in the franchise.

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Webby People's Voice Award

JACK SPARROW SURPRISE

We arranged for Johnny Depp to appear in costume and surprise fans at Disneyland.

"Now this is marketing done right!"

"THOSE LUCKY PEOPLE!!!"

"I was therE...one of the best experiences of my life!"

- Youtube Comments

TWITTER PIRATE TRANSLATOR

Disney wanted to increase engagement over Twitter. Coinciding with the release of the film's Super Bowl trailer, we surprised fans by translating their tweets into pirate speak. @DisneyPirates saw the highest level of engagement in franchise history.

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TWEET

PIRATE TRANSLATION