PIRATES OF THE CARIBBEAN: Dead Men tell no tales

Five years after the last Pirates movie, Disney wanted to rekindle fan excitement for the latest installment in the franchise.

Creative Director: Norio Ichikawa
Art Director: David Behar

SOCIAL

We arranged for Johnny Depp to appear in costume and surprise fans at Disneyland. The video tallied 16 million views on Facebook and made the front page of Reddit.

INSTAGRAM

To launch the @DIsneyPirates Instagram account, we created a seamless profile canvas stitched of photos and trailer clips.

TWITTER

Disney wanted to increase engagement over Twitter, so we used @DisneyPirates to surprise fans by translating dozens of their tweets into pirate speak. 

TWEET

PIRATE TRANSLATION