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Disney | Like a Pirate

Social, Experiential

Disney | Like a Pirate

Role: Concept Development, Copywriting
Recognition: Webby, AdweekCNNBuzzFeedVarietyUSA Today

Disney was developing a new Pirates of the Caribbean film, and needed a team to support the social media campaign in a big way.

Act Like a Pirate

We were asked to come up with an idea worthy of the dreaded “v word.” The stars aligned, and we arranged for Johnny Depp to surprise people at Disneyland on the actual Pirates of the Caribbean ride.

 

Talk Like a Pirate

The first full length trailer was launched during the Super Bowl. To surprise fans during the game, we translated their tweets into pirate speak.

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Credits

Creative Directors: Joseph Matsushima, Joel Jensen, Norio Ichikawa
Art Director: David Behar
Copywriter: Michael Chen