PIRATES OF THE CARIBBEAN: Dead Men tell no tales

Agency: Denizen

SOCIAL VIDEO - JOHNNY DEPP SURPRISE

To promote the latest Pirates of the Caribbean film, we arranged for Johnny Depp himself to appear in costume and surprise unwitting fans during the ride at Disneyland. The video tallied over 16 million views on Facebook and made the front page of Reddit.

INSTAGRAM

To introduce @DIsneyPirates to Instagram, we created a seamless profile canvas stitched of smaller photos and trailer clips. As the release date drew closer, we updated the canvas with new sections.

TWITTER

Disney wanted to increase fan engagement over Twitter. As the voice of @DisneyPirates, we surprised and delighted fans by translating dozens of their tweets into pirate speak. 

FAN TWEET

PIRATE TRANSLATION