PIRATES OF THE CARIBBEAN: Dead Men tell no tales
Five years after the last Pirates movie, Disney wanted to rekindle fan excitement for the latest installment in the franchise.
JACK SPARROW SURPRISE
We arranged for Johnny Depp to appear in costume and surprise fans at Disneyland.
"Now this is marketing done right!"
"THOSE LUCKY PEOPLE!!!"
"I was therE...one of the best experiences of my life!"
- Youtube Comments
TWITTER PIRATE TRANSLATOR
Disney wanted to increase engagement over Twitter. Coinciding with the release of the film's Super Bowl trailer, we surprised fans by translating their tweets into pirate speak. @DisneyPirates saw the highest level of engagement in franchise history.