PIRATES OF THE CARIBBEAN: Dead Men tell no tales
Five years after the last Pirates movie, Disney wanted to rekindle fan excitement for the latest installment in the franchise.
Creative Director: Norio Ichikawa
Art Director: David Behar
We arranged for Johnny Depp to appear in costume and surprise fans at Disneyland. The video tallied 16 million views on Facebook and made the front page of Reddit.
To launch the @DIsneyPirates Instagram account, we created a seamless profile canvas stitched of photos and trailer clips.
Disney wanted to increase engagement over Twitter, so we used @DisneyPirates to surprise fans by translating dozens of their tweets into pirate speak.
AdWeek - Johnny Depp Showed Up at Disneyland’s Pirates of the Caribbean Ride, and Everyone Freaked Out
CNN - Johnny Depp turns up at Disneyland as Capt. Jack Sparrow (and fans lose it)
Variety - Johnny Depp Surprises Guests Aboard Disneyland’s ‘Pirates of the Caribbean’ Ride
People - Johnny Depp Surprises Disneyland Guests by Appearing as Captain Jack Sparrow on Pirates of the Caribbean Ride
USA Today - Watch Johnny Depp surprise DIsneyland guests