PIRATES OF THE CARIBBEAN: Dead Men tell no tales
Five years after the last Pirates movie, Disney wanted to rekindle fan excitement for the latest installment in the franchise.
JACK SPARROW SURPRISE
We arranged for Johnny Depp to appear in costume and surprise fans at Disneyland. The video tallied over 16 million views across Facebook, YouTube and Twitter and made the front page of Reddit.
"Now this is marketing done right!"
"THOSE LUCKY PEOPLE!!!"
"I was therE...one of the best experiences of my life!"
- Youtube Comments
TWITTER PIRATE TRANSLATOR
Disney wanted to increase engagement over Twitter. Coinciding with the release of the film's Super Bowl trailer. As the voice of @DisneyPirates, I surprised fans by translating their tweets into pirate speak.