Agency: Fuse Interactive
Director: Tom Moran
Editorial: Pool Productions
The annual Isle of Man TT race has claimed hundreds of lives since 1911. So, we invited fans to tempt fate and take the Ninja ZX-6R for a digital lap around the circuit.
SOCIAL VIDEO - INVINCIBLE EVERYWHERE
We created a social video driving Facebook fans to an interactive microsite.
We created a microsite that mapped out the entire track and divided each section into six video clips, creating unique opportunities to highlight the bike's racing features.
After completing each section, viewers could learn more about a feature with a supplemental video or continue towards the finish line.