KAWASAKI NINJA

Agency: Fuse Interactive
Director: Tom Moran
Editorial: Pool Productions

The annual Isle of Man TT race has claimed hundreds of lives since 1911. So, we invited fans to tempt fate and take the Ninja ZX-6R for a digital lap around the circuit.

SOCIAL VIDEO - INVINCIBLE EVERYWHERE

We created a social video driving Facebook fans to an interactive microsite.

DIGITAL

We created a microsite that mapped out the entire track and divided each section into six video clips, creating unique opportunities to highlight the bike's racing features.

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After completing each section, viewers could learn more about a feature with a supplemental video or continue towards the finish line.