The annual Isle of Man TT race has claimed 146 lives since 1907, so we invited fans to tempt fate and take the Ninja ZX-6R for a digital lap around the circuit.
Agency: Fuse Interactive
We created a social video driving Facebook and Twitter fans to an interactive microsite.
We created a microsite that mapped out the entire track and divided each section into six video clips, creating unique opportunities to highlight the bike's racing features.
After completing each section, viewers could learn more about a feature with a supplemental video or continue towards the finish line.