Xbox + Honda Civic Si
To launch the new Civic Si, we worked with Xbox to give enthusiasts the next best thing to a track day.
We created a trailer for gamers to download and race the Civic Si for free in Forza Motorsport.
XBOX DIGITAL EXPERIENCE
We created a virtual showroom that gamers could access on Xbox One.
CHICAGO AUTO SHOW REVEAL
Gamers could enter a design contest and create a custom skin for the Civic Si in-game. After they voted for their favorites, Honda flew the winner out to see their creation brought to life at the Chicago Auto Show.