Xbox + Honda Civic Si
Editorial: Turn 10 Studios
Technology: Microsoft Xbox
To launch the new Civic Si, we created an integrated campaign with downloadable content for the game Forza Motorsport, plus an Xbox digital experience and a UGC design contest.
TRAILER - HONDA LEGENDS PACK
We worked with developer Turn 10 to create free downloadable cars for Forza Motorsport, dubbing it the "Honda Legends Pack." The pack was headlined by the Civic Si, and included two other enthusiast favorites - the 1984 Civic CRX Mugen and 1994 Prelude Si.
We created a virtual showroom that gamers could only access using their Xbox One. Here, they could enter a design contest and create a custom skin for the Civic Si.
We asked gamers to vote for their user-generated designs, and flew the winner out to see their creation brought to life at the Chicago Auto Show.
Engadget - Forza Motorsport 5 gets three free Hondas in Legends pack
MotorTrend - Forza Motorsport-Inspired Honda Civic Si Coupe Headed to Chicago Auto Show
AutoBlog - Honda builds custom Civic Si based on Forza Motorsport design contest
Polygon - Forza contest winner's customized Honda Civic to be unveiled
The News Wheel - Honda Unveils Gamer-Designed Forza Civic Si Coupe