Xbox + Honda Civic Si

Agency: RPA
Editorial: Turn 10 Studios
Technology: Microsoft Xbox

To launch the new Civic Si, we created an integrated campaign with downloadable content for the game Forza Motorsport, plus an Xbox digital experience and a UGC design contest.


We worked with developer Turn 10 to create free downloadable cars for Forza Motorsport, dubbing it the "Honda Legends Pack." The pack was headlined by the Civic Si, and included two other enthusiast favorites - the 1984 Civic CRX Mugen and 1994 Prelude Si.


We created a virtual showroom that gamers could only access using their Xbox One. Here, they could enter a design contest and create a custom skin for the Civic Si.

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We asked gamers to vote for their user-generated designs, and flew the winner out to see their creation brought to life at the Chicago Auto Show.

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