Xbox + Honda Civic Si

To launch the new Civic Si, we worked with Xbox to give enthusiasts the next best thing to a track day.

Client: Honda
Agency: RPA
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HONDA LEGENDS TRAILER :60

Online promo to download and race the Civic Si for free in Forza Motorsport.

XBOX DIGITAL EXPERIENCE

We created a virtual showroom that gamers could access on Xbox One. 

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CHICAGO AUTO SHOW REVEAL

Gamers could enter a design contest and create a custom skin for the Civic Si in-game. After they voted for their favorites, Honda flew the winner out to see their creation brought to life at the Chicago Auto Show.

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"I am blown away by today! I couldn't be in anymore amazement...getting to see my livery design put to life"

- Tiffany Labedz, Civic Si Design Contest Winner

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