Xbox + Honda Civic Si

To launch the new Civic Si, we worked with Xbox to give enthusiasts the next best thing to a track day.

Client: Honda
Agency: RPA
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ONLINE TRAILER

We created a trailer for gamers to download and race the Civic Si for free in Forza Motorsport.

XBOX DIGITAL EXPERIENCE

We created a virtual showroom that gamers could access on Xbox One. 

CHICAGO AUTO SHOW REVEAL

Gamers could enter a design contest and create a custom skin for the Civic Si in-game. After they voted for their favorites, Honda flew the winner out to see their creation brought to life at the Chicago Auto Show.

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