Using stop-motion animation and roughly 3,000 hand-drawn paper images, “Paper” takes you through six decades of Honda’s incredible history. After the spot was sold, the client asked for a digital extension to help bring the cars to life. My partner and I were brought in to pitch, sell and produce an interactive version of the film.
Users interact with the spot by clicking on individual vehicles to learn about their historical significance to Honda. Experience it yourself here.
AdAge - See Honda's Sweeping New Stop-Motion 'Power of Dreams' Ad
AdWeek - Ad of the Day: Honda Puts Its History on Paper in This Amazing 2-Minute PES Animation
WIREWAX - Interactive Exploration of Honda's History
The Inspiration Room - Honda Paper Wins
World Branding Forum - Honda Powers Dreams with All-New Paper Commercial