honda paper

Agency: RPA
Director: PES
Technology: WIREWAX

Using stop-motion animation and roughly 3,000 hand-drawn paper images, “Paper” takes you through six decades of Honda’s incredible history. After the spot was sold, the client asked for a digital extension to help bring the cars to life. My partner and I were brought in to pitch, sell and produce an interactive version of the film. 


Users interact with the spot by clicking on individual vehicles to learn about their historical significance to Honda. Experience it yourself here.