To support the “Paper” brand film digitally, my partner and I were brought in to pitch, sell and produce an interactive version providing a closer look at Honda's incredible history.
Users can click on vehicles to learn about their historical significance to Honda. 23.5% of our audience interacted with the video - 3.5x the industry average. Experience the full interactive film here.
"THE GOAL IS FOR THE MARKETING ITSELF TO BECOME A DEMONSTRATION OF HONDA THINKING AND ALL THE PEOPLE THAT TOUCH OUR WIDE RANGE OF PRODUCTS ALONG THE WAY."
– Tom Peyton, Assistant Vice President Of Marketing, Honda.