Fuse PRODUCT DEMO VIDEO

CHALLENGE
Fuse Interactive was attending the APEX trade show in Long Beach, CA and wanted a video for their booth explaining their approach to developing inflight entertainment for airlines like British Airways, Air China and Qatar Airways. They needed a copywriter to develop a concept and script.

SOLUTION
Working closely with the client, we landed on a concept using the plane as the literal vehicle driving the story. Then, we dive into the firm's philosophy and the inflight entertainment product.